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EFF Says Mozilla's PPA is better than Google's Solution (www.fastcompany.com)

submitted 3 months ago* (last edited 3 months ago) by [email protected] to c/[email protected]

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Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @[email protected]. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

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[–] [email protected] 1 points 3 months ago (1 children)

Sorry, I meant: what data does anyone get through this new capability? Mozilla could always get your IP address and other connection data when e.g. Firefox checks for updates, or add-ons, or safebrowsing lists, etc. Could you name one or two things that are part of "all the advertisement telemetry" that is new?

Because advertisers already have better options.

Better in the sense that they provide the same information with privacy guarantees that are just as good?

Also, why do you need a guaranteed privacy increase? Why would we want to miss "opportunity to get us a future with improved privacy for everyone"?

[–] [email protected] 1 points 3 months ago

Could you name one or two things that are part of "all the advertisement telemetry" that is new?

If your argument is that nothing new is being collected, then there is no reason for Mozilla Corp to collect it and you agree with me that they should roll these changes back.

Also, why do you need a guaranteed privacy increase?

Because I hate it when corporations like Google and Mozilla lie by calling something private when it endangers privacy rather than enhancing it.

Here's a question for you: in what universe do corporations somehow implement Mozilla's proprietary technology and actually increase privacy?