Firefox

17849 readers

68 users here now

A place to discuss the news and latest developments on the open-source browser Firefox

founded 4 years ago

MODERATORS

[email protected]

143

EFF Says Mozilla's PPA is better than Google's Solution (www.fastcompany.com)

submitted 3 months ago* (last edited 3 months ago) by [email protected] to c/[email protected]

68 comments fedilink hide all child comments

Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @[email protected]. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 4 points 3 months ago* (last edited 2 months ago)

It was never about money. This feature isn't and was never going to make Mozilla one cent.

It's about reducing the leverage advertisers have on legislators when it comes to the measurements necessary to operate effective ad campaigns. The hope is that with privacy-preserving methods available, privacy-violating measurement can be more easily outlawed.

I think we would have arrived at the very same feature.