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Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions (news.wsu.edu)

submitted 3 months ago by [email protected] to c/[email protected]

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researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

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[–] [email protected] 49 points 3 months ago (12 children)

Well that's true. I was looking at a Zojirushi rice cooker

One of its selling point is: 'Advanced fuzzy logic technology with AI (Artificial Intelligence) "learns" and adjusts the cooking cycle to get perfect results'

I immediately said no thanks and looked for another model without that, and probably cheaper. It's a rice cooker FFS!

[–] [email protected] 5 points 3 months ago

For what it’s worth, they’ve had a “Neuro Fuzzy” rice cooker (https://www.zojirushi.com/app/product/nszcc) for years—ours is at least 10 years old at this point. And, I would bet this is a trivial extension of that—using some decision tables supplemented with heat feedback—with only the addition of a user feedback mechanism, rather than any, true “AI”.

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