this post was submitted on 30 Jul 2024
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So? Buy some more carbon credits or plant some more trees to offset.
Just dropping the goal entirely makes me think you weren't really taking it seriously anyway.
But carbon credits are essentially bullshit...
I guess people are a little shocked at the honesty from a corporate.
See the other comment and article https://www.vox.com/23817575/carbon-offsets-credits-financialization-ecologi-solutions-scam
TL;DR: It's better than doing nothing.
Yeah, Unfortunately carbon credits have been gamed by ineffectual eco projects so, they pretty much do nothing but allow a company a way to pretend they aren't the problem.
You're letting perfect be the enemy of good.
Routing money from polluters to anyone willing to try less polluting stuff is still an improvement on doing nothing at all.
You make an excellent point. I was merely pointing out it's not a silver bullet.
And I believe the goals that Air NZ was targeting were not "net" but actual emission targets. So they cannot simply offset their way out of them.
Honestly, having them declare failure early is a better outcome than getting to the zero hour and saying "we can't do it" this means they are actually tracking their progress and taking the promises seriously.
I hadn't thought of it that way.
Good point.