micromobility - Ebikes, scooters, longboards: Whatever floats your goat, this is micromobility
Ebikes, bicycles, scooters, skateboards, longboards, eboards, motorcycles, skates, unicycles: Whatever floats your goat, this is all things micromobility!
"Transportation using lightweight vehicles such as bicycles or scooters, especially electric ones that may be borrowed as part of a self-service rental program in which people rent vehicles for short-term use within a town or city.
micromobility is seen as a potential solution to moving people more efficiently around cities"
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People associate scooters and mopeds with being on the road with cars. By calling it an ebike they are making it clear what use case they intend for the bike. Hence why the promo video shows it being used in bike lanes and a couple having fun near a waterfront, that's the type of stuff you do on a bike not a moped.