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this post was submitted on 24 Jul 2024
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It's like when one of your favorite tracks from an album gets used in a commercial.
It's cool but also sucks.
Like when Plastina Mosh's "Supercombo Electronico" got used in like a Verizon commercial.
Haha, how about when Run The Jewels got picked up for use in Cadillac commercials? Their lyrics are hilarious and subversive, so it's weird as hell to see it in a bougie car commercial. Killer Mike and El-P have to get paid I guess but it was kind of surreal seeing them become big because I'd been a fan of both independently over 20 years ago. Been listening to El-P's stuff since the first Cannibal Ox album with KM not too long after that.
Knowing those two, they probably love the irony of a corporation paying money to use RTJ's anti-capitalistic, transgressive songs in an ad, let alone a brand like Cadillac.
But hey, it's "ju$t" money
https://en.m.wikipedia.org/wiki/Recuperation_(politics)
I'd like to think they are smart enough to not be happy about their transgressive ideas being recuperated.
That's a good point. I'm familiar with the concept, but didn't realize it had been formalized so distinctly, so I suppose you're right.
It's interesting, though, because one would think that's there's always going to be a balancing act between wanting to make your message more well known and wanting to keep it unadulterated.