this post was submitted on 23 Jul 2024
81 points (95.5% liked)

Technology

34896 readers
769 users here now

This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.


Ask in DM before posting product reviews or ads. All such posts otherwise are subject to removal.


Rules:

1: All Lemmy rules apply

2: Do not post low effort posts

3: NEVER post naziped*gore stuff

4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.

5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)

6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist

7: crypto related posts, unless essential, are disallowed

founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 2 points 3 months ago* (last edited 3 months ago)

I'd imagine that making it a user choice gets around some of the regulatory hurdles in some way. I can see them making a popup in the future to not use third-party cookies anymore (or partition per site them like Firefox does) but then they can say that it's not Google making these changes, it's the user making that choice. If you're right that there's few that would answer yes, then it gets them the same effective result for most users without being seen to force a change on their competitors in the ad industry.

What's the UK CMA going to do, argue that users shouldn't be given choices about how they are tracked or how their own browser operates?