I'd rather not have ads at all and just pay $5 a month and have all the websites I visit get a portion of that $5. Some people tried this years ago, but the payment infrastructure wasn't ready for it. Nostr can do it now though, their users "zapped" (tipped) nearly 1M USD (950k) over the past two months alone to content creators on their platform (twitter clone). And there's a feature to automatically split a set donation among all the posts you've liked. No reason that can't be done for the entire web. All instant, all with incredibly low fees, all payments made directly from you to the site you visited, no middlemen having to manage custody risk.

Browser extension tracks what sites I visit and then at the end of the month send them all tips. Sites could detect such an extension and automatically not show ads if you have it installed.