this post was submitted on 10 Jul 2024
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Apple wants the next generation. Kids love their watches. Parents don't want to spend $500+ on a kids watch.
Is that actually the case? I was under the impression that at least under US teenagers the iPhone usage was insanely high. And those are far from cheap, so at least there parents seem fine in spending big.
Also the cited article mentions $250 for the se watch vs $200 for the Samsung (although I guess that one might have bigger discounts). $50 difference doesn't seem large for the "Apple tax".
To me the plastic part would just seem like a risky gamble. Apple has the premium image and it might cheapen it. Especially on a device that is constantly visible, has skin contact and isn't used with any case.
$250 is just for the SE. That’s the closest Apple has to a budget line, and typically has hardware a few years old. The main line is the series 9 which starts at $400, and the ultra 2 which starts at $800. Most people I know with Apple Watches have either the series line or the ultra line.