this post was submitted on 02 Aug 2023
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I found something that says she makes $5-7 million per show on tickets alone, plus 85% of mercy sales. Let’s say at the minimum $5 million times 131 shows worldwide = $655 million. Billboard estimates $581 million total ticket sales for the US alone. Unclear how much of the ticket revenue goes directly to Taylor.
Regardless, these bonuses are ~10% of the US total ticket revenue.
Her music isn’t my thing. But damn, I have serious respect for her success and her selfless behavior.
https://www.marketplace.org/2023/05/19/taylor-swifts-tour-is-boosting-business-near-venues-but-the-singers-the-big-winner/
https://www.billboard.com/pro/taylor-swift-eras-tour-ticket-sales-who-gets-paid/
She played two nights in my city, and the estimate was that the tour brought almost $100 million to the local economy. Probably mostly for accommodations, but the Swifties were definitely also out at restaurants and bars. If nothing else, a decent chunk of change in sales taxes over that weekend.