Exactly. Why should they succeed if they don't even try to win the competition?

Streaming platforms for TV series and movies went into the direction of every large movie company running their own streaming platform and only limiting their own content to their own platform which lead into a bad customer experience when you just wanted to see the latest Disney or HBO or whatever thing. I think it's a good thing EA and others didn't succeed doing the same in gaming industry and only limiting their games to their own stores even though they did try really hard. That's not even competition, it's just being greedy.

A true competitor to Steam would try to sell and serve games of their own and also made by others. I guess Epic tries to do that in a sense but they also lack the actual effort of making a good product and instead tries to win some market share by just throwing lots of money at it. I know it's hard to build an actually good software product (because I work in the industry) but I also know it's not impossible. Somehow the companies that have the means to compete just aren't able to get their shit together and for some reason that's the reason why we shouldn't like Valve either?