How generative AI is clouding the future of Google search

The search giant doesn’t just face new competition from ChatGPT and other upstarts. It also has to keep AI-powered SEO from damaging its results.

More or less the same phenomenon of signal pollution:

“Google is shifting its responsibility for maintaining the quality of results to moderators on Reddit, which is dangerous,” says Ray of Amsive. Search for “kidney stone pain” and you’ll see Quora and Reddit ranking in the top three positions alongside sites like the Mayo Clinic and the National Kidney Foundation. Quora and Reddit use community moderators to manually remove link spam. But with Reddit’s traffic growing exponentially, is a human line of defense sustainable against a generative AI bot army?

We'll end up using year 2022 as a threshold for reference criteria. Maybe not entirely blocked, but like a ratio... you must have 90% pre-2022 and 10% post-2022.

Perhaps this will spur some culture shift to publish all the data, all the notes, everything - which will be great to train more AI on. Or we'll get to some type of anti-AI or anti-crawler medium.