Technology
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Windows at this point is barely an OS anymore, it's freemium, it exists solely to push ads and their other products. You say it yourself, most people just use the browser, but hey today windows wants you to use edge, onedrive, outlook, the office suite... and they're taking every step to make sure you do. Their unique goal is to lock you into their ecosystem and make more money off you.
There not doing a very good job of locking people in tbh. Basically all software runs fine on windows.
Its an absolute non issue to run non MS apps on windows.
They can't be too heavy handed, otherwise they'll end up with another IE lawsuit that fucked them over. Instead what you have is windows slowly creeping up the enshittification, slowly pushing the boundaries of what they're allowed to do, and doing so regionally too, with the EU getting less shit shoveled in.