this post was submitted on 10 May 2024
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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)
submitted 6 months ago by [email protected] to c/[email protected]
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EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

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[–] [email protected] 5 points 6 months ago* (last edited 6 months ago) (1 children)

All those same marketing techniques are also employed with actual elections.

My point was that "voting with your wallet" works, it is not a flaw in the method, it is a flaw in the low number of people employing it that it achieves so little. It is inherently no worse than all the other things you could do that you can't convince anyone else to join you in when protesting company's behavior. In fact I would go so far as to say that convincing yourself that you did something and then still buying their product is actually just giving in to those very same dark patterns you mention.

[–] [email protected] 1 points 6 months ago

No. It is shifting blame to the customer. This works in the company‘s favor. By now this is a really old trick and it still works.

Yes, psychology is used in voting ads but you also have existing games that already have people hooked to a series. Hype is much more powerful than it is in gaming.

Also, the vast majority of buyers is kids and their overworked parents who have zero time to also be highly informes about the newest schemes of gaming companies.