If you throw a linux OS to an average user, they would want to download app from the web instead of installing from app store. Average user don't "want" to download app from the app store, they do that because they are "told" to do so.

I don't believe most average user "love" anything, they only want their device to "work", no matter what the privacy, security, and environmental concerns are. Plus apple's repeated propaganda, which makes many people believe that Apple is reasonably private and eco-conscious.

I think one of the best decision apple has ever made is to start shitty and thus never enshittify. After a while, people accepted the shittiness of apple; yet Windows continuing to enshittify by putting ads everywhere, thus people feel like their old and good experiences have been taken away from them.

I an obviously not saying Windows is better than macOS, they are both shitty in different ways. But I feel like Window's recent enshittification in some way contributed to the recent decline of Windows and rise of macOS.