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'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' (www.pcgamer.com)

submitted 6 months ago by [email protected] to c/[email protected]

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[–] [email protected] 5 points 6 months ago* (last edited 6 months ago)

It's a PC Gamer article about a meeting between developers. Of course they mention the dev names and a recent product from them. That's how these fluff pieces have always worked. This isn't even a different shape of marketing. It's the same old shit. It's not even just a gaming industry tactic. Next time you read any news article about a thing or a company, look how often they name the brand and products or that of a competitor (depending on if the news is good or bad about first product). Much of "journalism" these days is just advertising.