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What happened to the Duolingo icon? (sh.itjust.works)

submitted 7 months ago by [email protected] to c/[email protected]

73 comments fedilink hide all child comments

Is it just me or does the Duolingo bird looks sad/old/tired? What happened to the previous icon?

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[–] [email protected] 109 points 7 months ago (3 children)

Attention grabbing apparently.

https://stealthoptional.com/apps/duolingo-icon-looks-sad-old/

[–] [email protected] 119 points 7 months ago (6 children)

Changing the Duolingo icon to look sad, old, and wrinkled is a strategy to make users curious, so they open the app to see if there are new updates or content. In other words, Duo is only trying to get your attention.

This tactic is rooted in the psychological effect known as the "novelty effect," where new stimuli can temporarily increase engagement and motivation. Snapchat similarly employs this strategy with the red dot and yellow dot on the Bitmoji.

[–] [email protected] 55 points 7 months ago (1 children)

It just reminded me how long it had been since I'd launched it so I just uninstalled it lmao

[–] [email protected] 3 points 7 months ago

haha I did the same

[–] [email protected] 35 points 7 months ago

God I hate marketing bullshit like this.

[–] [email protected] 15 points 7 months ago

Sooo Duolingo is a tamagochi now

[–] [email protected] 8 points 7 months ago

Yep. I figured this is what had happened and it definitely worked on me. 🙃

[–] [email protected] 5 points 7 months ago

Yeah Duolingo uses the novelty effect a lot

[–] [email protected] 6 points 7 months ago

Oh, I didn’t know that.

[–] [email protected] 3 points 7 months ago

Makes sense. My partner was showing it to me "see? It's probably because I've got notifications muted" unmutes notifications, "no that isn't it" then I suggested they complete a lesson to see if it changed and it still didn't, so she put it away. Later I heard that the app notified her that two of her friends congratulated her for starting to again.

It's a cute program, but wow does it hector people.