Technology

59080 readers

4019 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

1138

Brands that don't buy enough Twitter ads will lose verification (www.theverge.com)

submitted 1 year ago by [email protected] to c/[email protected]

221 comments fedilink hide all child comments

Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

...

Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 13 points 1 year ago (1 children)

Because, as an authoritarian regime, there is no way to meaningfully control and censor twitter unless you take the Great Firewall of China approach and even then, that is a very difficult to implement solution.

So the next best solution for an authoritarian to stop an unwanted message from spreading is destroying the platform, even better if it's through a private, tenuously connected proxy, who you could plausibly deny connection to.

[–] [email protected] 7 points 1 year ago

there is no way that rich people could be some form of authoritarian aristocracy that sees themselves as divinely ordained the most capable leaders in existence because they have a lot of money and act on this belief...