this post was submitted on 26 Jul 2023
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Kagi boasts about not spending money on marketing and I think that's a little bit of PR bs, a little strategic, and a little because they probably don't have a ton of money for it.
Strategically, it let's them grow more organically, through word of mouth, and probably in a more long-term sustainable way.
I just started paying for it and I am so amazed at the quality of search results. I haven't done a ton of A/B testing versus Google or bing but I've noticed that it's a cleaner interace and I get to results way faster. I'm genuinely shocked too, because ecosia or duckduckgo always had me going back to Google to actually get the answer I needed 50%+ of the time. Those other searches just had shitty results. Kagi hasnt let me down at all. The results are either on par or vastly superior to Google.
I will say that I more apt to check more results before I refine the search terms because they technically "cost". Which is hilarious because I do the 300 search tier and I doubt I'd hit it. And if I did it's literally a penny for additional searches. Just thought that was an interesting observation I made about my search habits.
The question most people will want the answer to: how much is Kagi?
They state that most people use Google 3-4 times per day, or 90-120 times per month.
Edit: Crunching the numbers, ~~if you had the $10 plan you would need to make 10,000 searches every month for a year for the $255 annual unlimited plan to make sense.~~ (255-120)/0.015 = 9,000 additional searches at 1.5c each.
Edit2: No wait I completely fluffed the maths. You would need to make 9,000 additional searches over the year, 21,000 total over the year or 1,833 searches total per month, for the $255 annual plan to be better value than $10 per month.