Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an "Intel Core Ultra 7". This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they're just throwing that away.
Infinitely worse, they've also thrown out their low end Pentium and Celeron CPU branding. Now they're simply calling them all a generic "Intel Processor". What the actual fuck? People avoid Pentiums and Celerons because they're widely regarded the absolute bottom of the silicon barrel. Now instead of "don't get a Celeron, it's practically e-waste" it's going to be "don't get an INTEL PROCESSOR, it's practically e-waste". Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I'm making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
If I had to guess, they are renaming it to differentiate themselves from Apple, and probably some focus group told them that products with the letter "i" at the beginning sounds dated the way using "extreme" in a product name sounds very 90s.
Normally, I would guess that it's some new CEO looking to "make their mark" but the Intel CEO oversaw the development and launch of the Core chips while he was CTO.
on the marketing team, were you?