Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an "Intel Core Ultra 7". This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they're just throwing that away.
Infinitely worse, they've also thrown out their low end Pentium and Celeron CPU branding. Now they're simply calling them all a generic "Intel Processor". What the actual fuck? People avoid Pentiums and Celerons because they're widely regarded the absolute bottom of the silicon barrel. Now instead of "don't get a Celeron, it's practically e-waste" it's going to be "don't get an INTEL PROCESSOR, it's practically e-waste". Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I'm making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
ive always found the Core branding a little baffling, why is it 14th Gen Core i7? Anyway this new branding doesn't seem much better. They should just give them yearly updates and have a few different letters to represent the different lines like phone makers do. Or do what NVIDIA does and just use progressively bigger numbers.
The "14th generation" is arguably the most useful part of the name, since it usually defines other expectations-- the core types and counts.
They use progressively larger numbers too, but also a bunch of letters to hint on features enabled. A 2500K used to be a 2500 that allowed overclocking, but I'm not sure what a 14900OMGWTFBBQ does.