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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by [email protected] to c/[email protected]

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[–] [email protected] 43 points 8 months ago

That's... actually pretty cool. It tells me the water itself is actually not the product, it's the can design. They're essentially selling a way of overcoming the very real social anxiety alcoholics can go through when they give up booze, but don't want to give up the social lives they've built around drinking.

I was all ready to hate on this, but if it's actually legitimately helping people stay off alcohol while maintaining a social life, then I can't really fault it.