They predict, not reason....
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Someone needs to pull the plug on all of that stuff.
Are you telling me Apple hasn't seen through the grift and is approaching this with an open mind just to learn how full off bullshit most of the claims from the likes of Altman are? And now they're sharing their gruesome discoveries with everyone while they're unveiling them?
I would argue that Apple Intelligence™️ is evidence they never bought the grift. It's very focused on tailored models scoped to the specific tasks that AI does well; creative and non-critical tasks like assisting with text processing/transforming, image generation, photo manipulation.
The Siri integrations seem more like they're using the LLM to stitch together the API's that were already exposed between apps (used by shortcuts, etc); each having internal logic and validation that's entirely programmed (and documented) by humans. They market it as a whole lot more, but they market every new product as some significant milestone for mankind ... even when it's a feature that other phones have had for years, but in an iPhone!
The fun part isn't even what Apple said - that the emperor is naked - but why it's doing it. It's nice bullet against all four of its GAFAM competitors.
This right here, this isn't conscientious analysis of tech and intellectual honesty or whatever, it's a calculated shot at it's competitors who are desperately trying to prevent the generative AI market house of cards from falling
They're a publicly traded company.
Their executives need something to point to to be able to push back against pressure to jump on the trend.