Technology

Filing a patent means little to nothing for a company like Apple regarding future consumer products. All it likely means is that a patent engineer managed to throw something together outside existing prior art that they could file. Maybe they will do something with it, maybe they won't. If they do, they will have a patent portfolio that will hopefully give them some legal protection from patent trolls and competitors that will attempt to block them.

I can't visualize how this would be anything other than really inconvenient

NEW for 2025! The Apple Scroll hath been unveiled to succor the clamoring of the faithful for devices which fold not, but rather ROLL into a beautiful scroll (1), suitable for the most discerning of cylinder enthusiasts! Only $1700 (2)!

(1) Placing Apple Scroll in any bodily orifice will void the warranty, except in the EU, where Apple is legally prevented from kink-shaming due to the 2024 Schrems IV: A New Hope (For Sexy Times) Ruling.

(2) Apple Quill $299 (required (3) to use Apple Scroll).

(3) Apple Tricorn Cap Quill Holder $499 (4): Impress your followers on Threads by being one of the first to wear the official Apple Tricorn Cap Quill Holder to influence your followers to purchase their very own Apple Tricorn Cap Quill Holder for only $499!

(4) The Apple Tricorn Cap Quill Holder requires an Apple Quill to disable the "Ring of Fire" theft-prevention (5) device built into the brim of the Apple Tricorn Cap Quill Holder.

(5) The theft is from Apple revenue if you do not purchase the Apple Quill.

Hear ye, hear ye, scrolls may be back

*for those who care nothing about usablilty and just want something weird and expensive. Like seriously, what benefit would this offer to the consumer?

I just want a MacBook Wheel, man.

What In the hell do we need rollable phones for? So you can roll it up like Newspaper and shove it in your pocket??

For frack’s sake… All I want is a phone with a battery that lasts for over a day. I’d also like my headphone jack back, but really, I just want a mega-battery.

i have to imagine this is less for an "iScroll" of some kind and more for wearable tech.

Are they gonna make them like those rollable flip-bracelet things like what kids have? So you just wear your phone as your wrist watch when you're not using it, then unroll it when you want to talk on the phone or read your screen? Or will we carry them around like scrolls and parchment and unfurl our phones when we want to do anything? We'll look like magicians, it might actually be kind of sweet.

LG made a rollable one and it looks great, thinner than a folding one and maybe no creases.

https://m.youtube.com/watch?v=nMA_C8_CRr8

How am I going to break the screen if it can bend like that?

Waiting for the Rubik's cube phone.

Roll? Im gonna patent a crumpled phone, or an oragami phone... zigzag accordion phone?

Guys I think there's prior art that one time my Uber ran over my phone

Can’t wait for my “Earth Final Conflict” phone!

Let's advance directly to holographic display.