Yep. My first move is to ask "could this just live in an ec2 box? Do we really need any of aws' marketed custom options?
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But then I would ask, what's the point of paying 10-20x per computing unit at that point? If you just use ec2 instance, all AWS offers you is an API to manage them, is it worth the premium? Besides, you will still need to mess with a lot of other services (VPCs, SGs, etc.) anyways.
What's the selling point in your opinion?
Well I would have more questions, like why AWS at all.
But for some, cognito auth management is important, to align with other product goals.
cognito auth
But then at that point you are already vendor-locked, right? At that point, running on bare ec2 instances and taking more control in your hands (vs using even more AWS-specific services) is going to help very little, when your whole user management is now tied to a specific provider.
Yes, I hate cloud too. Now tell this to my company, which received about 100k dollar credits from Azure and Google Cloud :)
What do you mean by "promotion"? A discount? Credits to get started?