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say cheese (www.msn.com)

submitted 1 year ago by [email protected] to c/[email protected]

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The new silicon chips, made by Chicago-based p-Chip, use blockchain technology to authenticate data that can trace the cheese as far back as the producer of the milk used. The chips have been in advanced testing on more than 100,000 Parmigiano wheels for more than a year.

....honestly I don't even know what to say here

the absurdity of it is quite something

the consent problem is another quite something

this is so fucking nuts

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[–] [email protected] 11 points 1 year ago

So-called DNA fingerprinting of milk bacteria pioneered in Switzerland, which isn’t in the EU, is now being tested inside the bloc as a method for identifying cheese.

Lol, food DRM.

I love enterprise blockchain’s continual struggle with the fact that nothing useful is born on a blockchain

[–] [email protected] 7 points 1 year ago (1 children)

original (MSN runs short-lived reprints)

[–] [email protected] 3 points 1 year ago (1 children)

I wonder why datadot isn't viable here... maybe too low-tech for vc hype?

https://www.ddotdna.eu/solutions/authentication/