BBC favourites v ITV hopefuls: pundits and presenters fight it out in World Cup screen contest

The safe hands of Gabby Logan or the incisive analysis of Eni Aluko? When England play Spain in Sunday’s final, it’s time for viewers to choose their channel

Going into this World Cup final, there is one clear favourite: their squad has depth and experience; the line-up has proven quality and leadership; and perhaps most importantly, they have performed on the biggest stages before and come out victorious. We are talking about the BBC, which once again will do head-to-head battle for the nation’s eyeballs with ITV as a subplot to the England-Spain match in Sydney.

The clash, historically, has not gone well for ITV. For the men’s World Cup final last December, nearly 20 million Britons tuned in, with three-quarters (15 million) favouring the BBC. Of course, the BBC has the selling point of no ad breaks and the prestige of being seen as a destination for nationally significant events. But ITV’s coverage so far in this World Cup has been slick and engaging, so can the upstart, packed with young, fresh talent, pull off a shock?

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