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Cpac Australia: Advance director says claim Indigenous voice would cause division popular with focus groups

Prime minister Anthony Albanese tells Labor conference to ‘campaign like you have never campaigned before’ on voice to parliament

The director of the controversial conservative campaign group Advance says the no campaign aimed to take advantage of voter confusion about the Indigenous voice to parliament, claiming it was able to “shape the conversation” because “very few people” knew about the consultation body.

Matthew Sheahan said the anti-voice group settled on its central argument – that the referendum would cause division – because that theme had been popular in focus groups. He also took credit for the government getting “caught up” in details of the Uluru Statement from the Heart and treaties.

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