Big companies use AI-generated ads because they’re cheap
Mondelez logo with Oreos. | Photo by Jakub Porzycki / NurPhoto via Getty Images
Creating an ad can be tricky and costly, and more brands see generative AI as a means to make that process less painful.
Reuters reported large advertising agencies like WPP and multinational corporations like Unilever look to generative AI to cut marketing costs while making more ads.
WPP clients Nestlé and Mondelez, makers of Oreo and Cadbury, used OpenAI’s DALL-E 2 to make ads. One ad for Cadbury ran in India with an AI-generated video of the Bollywood actor Shah Rukh Khan inviting pedestrians to shop at stores. WPP’s CEO told Reuters savings from generative AI can be “10 to 20 times.”
Unilever created its own generative AI advertising tools and used them to write spiels for one of its shampoo products.
But as more brands look to...