Shouldn't renaming a social media really be up to the users? Shouldn't twitter users vote on that?
We just conceded that social media are owned by some corporate entity but the only values is in the users themselves. They build it. They should "own" and control the social media democratically, it should be accountable to them. It seems much more obvious than with traditional media that these should be democratic institutions.
Elon Musk behaving so blatantly stupid is unusual but the problem is really much larger.