There's something else wrong besides just excessive SEO. The other day I was trying to find a battery controller for a diy battery pack. I searched "rechargeable battery controller." Every result on the first page was rechargeable battery packs for Xbox controllers. I understand how there could be a strong correlation, but it was every result being for Xbox controllers. So my conclusion is that Google search is doing more than correlating occurrence of search terms now. I think they're running some sort of ai to guess what you intend to search based on what you typed then showing results based on that. So their system decided I was looking for a battery for an Xbox controller and showed only results for that search rather than a search of what I actually typed.