this post was submitted on 31 Jan 2024
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Honestly? This doesn't necessarily sound like a bad thing. Hasbro has been fucking up DND left and right because they simply don't understand it. At the same time, it's a valuable IP with quite a bit of potential in the right hands, and they haven't killed is through mismanagement yet or even close to. If they sell it for a fair value to someone who won't fuck it up, and use that money to specialize in some things they know what to do with, then it could be win-win for the business guys and for the players.
(Of course the question of what they could specialize in that they do know how to make money with is a whole different elephant in the room.)
(Edit: And yes, the chance that Tencent will find a way to ruin it in the name of microtransactions income, and just do a more competent job with that than Hasbro has, is a pretty good one.)
Moving to an even larger company that has less experience with physical "fun" products isn't likely to be good for the core game. D&D is already at odds with the hardcore community despite the success of the movie and BG3.They don't need more licensed content, they need to rethink their creative process and how they interact with the core tabletop community. I just don't see how Tencent is the place for that.