this post was submitted on 19 Dec 2023
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There's an old saying in computing. "you improve usability by taking away options and features" apple didn't necessarily invent this mindset. But they perfected it.
They took BSD, a security focused, but not very user friendly, offshoot of Linux/unix and made it "popular" by adding several layers of polish and doing a lot of the configuration work for you and made it osx. This was a time when Linux usability/management on the personal/newbie scale was garbage. If you wanted to install a certain distro of *nix, you better make sure you have supporting hardware and the right up to date tutorial, which is managed by an unknown volunteer, which was usually some person bored on the weekend a few months ago and never updated, they've made *nix installation and management a lot better though recently.
They also did this with music. People used to have large collections of unorganized mp3s in the early 00s, unless you were really anal and had a lot of time in your hands, because you were likely downloading them from several different illegal places, and legally buying mp3s were all over the place. You could buy the album off this weird obscure website that you didn't want to trust with your CC information, because there were a lot of mom and pop music stores online. Then apple brought out iTunes and allowed both buying and managing (and eventually upgrading, traveling around with) music to be dead simple.
For smartphones, they stole a LOT from BlackBerry, but they took it to the next level. Blackberry had email, a private messaging network, and mobile web scrolling waayyyy before anyone. And so many people loved it so much that even Obama famously didn't want to give his up when he took office. Then apple came out with the iPhone, and blew it away with a bigger screen and again, a lot more polish.
Innovation happens in small steps over years. Apple didn't invent mobile phones, smart phones, tablets, or computing, they didn't invent security, encrypted audio/video calls, or music management. They've done a lot of crappy stuff, and they charge super high amounts of money for less than state of the art hardware. Their innovation could be summed up by this profound statement I remember a friend said to me once around 2003/4.
"Osx, because making Linux pretty was easier than fixing Windows"
Came here to say something similar about touchscreens on phones. It's probably the most impactful innovation they've had, and ever will have imo. I can't ethically support Apple as a company and I haven't owned an apple product since the first iPod touch, but they absolutely deserve credit for this one.
Even if they didn't invent the touch screen, or even the touchscreen phone, they certainly figured out how to perfectly integrate touchscreens into mobile devices a fluid and intuitive user interface which served as a canvas on which to build pretty much anything you wanted in the form of a mobile app (a $200B+ industry which the iPhone absolutely catalysed the explosive growth of).
It arguably even began a significant change in the course of modern human interaction, due to how much more versatile and therefore more commonly used mobile phones with a similar UI basis became since then; because of that, increasingly popular social media platforms now had a new way to provide use for their platform (via mobile apps) on a device that pretty much everyone now had with them all the time. I don't think it's coincidence that social media use saw such substantially explosive growth soon after the iPhone and subsequent "copycats" were on the market.
So their innovation here was really the first step in a number of global paradigm shifts. It was just such a monumentally impactful step forward. Because of this I genuinely think that the iPhone is almost guaranteed to be in history books for centuries, like the printing press or the light bulb.
They’ve also excelled at seamless integration across devices. I can start an iMessage conversation on my iPhone, switch to my laptop for a while, then to my iPad.
Same thing with phone calls. If my phone is on the other side of the house and starts ringing, then both my laptop and iPad ring as well. I can grab whichever device is closest and answer the call on it.
Seamless integration has been around since the first real-time chatrooms though. Again, just making a better UI
For phone calls that's just VoIP which was around waaaaayyy before the iPhone, Skype was doing something similar in the consumer geek market in 2004/5. They just brought it to the big consumer market, and again, made it 1000x easier to do.