Technology
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Presumably you can hover over the link to see the actual URL (which I think is best practice anyway), or is it more sophisticated than that?
AFAIK even legitimate ad clicks will first direct to an analytics platform before redirecting to the destination site, so that they can track click through rates and where the referral came from. So it is unlikely that ad links will actually go to the website you expect them to even in normal scenarios. It is actually this mechanism that the malicious ads described in the article are using to fake the display URL.
I would always out of habit avoid any links that go to somewhere other than the advertised destination - so if it goes to an analytics platform I would copy and paste the text if the text of the link is a URL, or find an alternative. Always hovering links and being absolutely sure of where they go should really be taught as standard practice.