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‘His rhetoric has made Tesla toxic’: is Elon Musk driving away his target market? (www.theguardian.com)

submitted 3 months ago by [email protected] to c/[email protected]

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There are signs the billionaire is becoming unpopular with the very demographic group most likely to buy EVs

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[–] [email protected] 22 points 3 months ago (4 children)

Tesla's image is definitely tarnished. It may not be meaningfully affecting their bottom line or forecasts yet, but a bad reputation is hard to fix. As competitors start to step up and current owners look to replace their aging Teslas over the next few years, it's going to make a difference. I've got high hopes for Rivian, personally.

[–] [email protected] 13 points 3 months ago (1 children)

I won't buy one because of Musk and I know there are others like me.

[–] [email protected] 10 points 3 months ago

I wanted one badly before I started learning more about him. I’m not longer interested.

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