While I'm sure the meat industry/lobbying has made sure people knew about the drawbacks of plant based meat I think there's several legitimate reasons it hasn't taken off yet. It's firmly stuck in the middle.

When compared to animal based meat plant based meat is:

• more expensive
• not hardly any healthier
• doesn't taste as good

When compared to more traditional plant based protein, plant based meat it is:

• more expensive
• much less healthy
• doesn't taste as good

The only benefit of plant based meat is that it's more environmentally friendly than traditional meat.

That's something that most people don't care to pay more for.

I hope R&D continues into plant-based meat as I do think that once the cost comes down below animal-based meat it will see wide adoption. Especially because the price of animal-based meat will continue to rise.