Realistically, it's only a matter of time until Steam becomes as enshittificated as any other services. There is profit to be made from Steam selling advertising space and customer data. They can either choose to capitalize on the profits that are in front of them, or allow another company to and take that capital from them. For a business it's not a matter of what's right and wrong anymore but consume or be consumed. If Steam isn't willing to do that someone else will be willing to play the long game and do it. Then it'll be only a matter of time until Steam gets acquired by another company and then it's game over.