this post was submitted on 13 Jun 2024
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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 5 months ago by [email protected] to c/[email protected]
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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[–] [email protected] 23 points 5 months ago (10 children)

I honestly wondered why they haven't done this yet for years

[–] [email protected] 16 points 5 months ago (5 children)

It's quite likely that the cost actually outweighs the gains. Adblocking really isn't all that prevalent across Internet users as a whole. I think the stats are something like 10% or lower.

[–] [email protected] 2 points 5 months ago (1 children)

But it's always been their server. It's not like Geico provided that video snippet

[–] [email protected] 6 points 5 months ago

Yes, but server-side injection, if I understand it correctly, means you have to actually remux the videos into a single stream. That's additional processing load, which is basically their main cost of business.

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