this post was submitted on 13 Jun 2024
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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 5 months ago by [email protected] to c/[email protected]
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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[–] [email protected] 51 points 5 months ago (17 children)

Damn, this could stop Invidious, Piped and Newpipe from being able to block ads.

[–] [email protected] 71 points 5 months ago (10 children)

It might take a lot more effort, but I don't think this will be the end. Google is required by law to label ads as such, giving these tools an opportunity to detect and skip them.

[–] [email protected] 3 points 5 months ago (5 children)

What law (and jurisdiction) are you thinking of?

My understanding is that this would be covered with a blanket note on the page if it detects you aren't running Premium.

[–] [email protected] 6 points 5 months ago

In Germany, you can't just show advertisement in a YouTube video without marking it. Same rules for sponsorship...

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