this post was submitted on 05 Jun 2024
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I was listening to Friends per Second (game industry podcast) the other day and they were discussing the future of Xbox. They addressed some of the common stuff everyone is talking about, like is Microsoft going to stay in the console business, squandered IP’s, shuttering financially successful/critically loved studios (Tango with Hi-Fi Rush), things like that. But as usual they had a more nuanced take that also introduced some things I hadn’t considered.
One of the host’s said (more or less) “it seems like we’re no longer seeing a distinct brand and mentality with Xbox, and instead are seeing the transition to ‘Microsoft gaming.’”Just calling if that made a lot of things click into place, and it makes a lot of sense watching that occur while also seeing what they are doing with windows 11 and AI integration/ad saturation.
It’s not as simple as “Microsoft wants everything to be a subscription.“ They want a lot of pulls at the fountain. They want to put ads in front of you, they want to image your computers and scrape every bit of data that isn’t bolted down, they want to trap you in their ecosystem, they want it all. Take any single or two-pronged strategy by any similar company and just dump it into the pile: Microsoft wants all the revenue streams of all kinds at all times. And even if someone doesn’t fully recognize exactly what’s happening, I think a lot of us are getting the sense that they are just getting greedy in a very real sense and that it’s accelerating.
I don’t know if there will be any consequences, I don’t expect some massive exodus from Microsoft/windows any time soon, but it does make me happy to see articles condemning their moves almost every day and a lot of chatter in my own communities about people wanting to find ways to reject these changes, even if their pushing back is small and isolated. Even my parents are asking me about ways to better protect their privacy and deal with these changes, and they are not the most tech savvy in the world (good enough to get in trouble lol).
It’s interesting to say the least.
LLMs performance are getting closer to plateau due to lack of data easily available. OpenAi is going around trying to license some data, but it won't be enough.
The company with more touch points with users is better positioned to transform these into Data Probes. Msft has windows, Apple has iOS and Google... Well Google is fucked because the other two have OS level access and can restrict what Google collects.
Now that LLM Foundation models are out, the game will be "who can get the most data" to retrain, optimise and ultimately monetise these models. And there's another whole "can of worms" with the legality of training models with unlicensed data collected trough "system snapshots". I.e.: Collecting NY Times data through windows snapshots of users that visit the site.
I mean I’m cool with that. I get a lot of use out of it as is.
Many won't. Btw, Adobe just joined the party: https://apple.news/Azi4JUBMZQg-MVqYTrv-5jw
Wow no warning.