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Most "tech bros" aren't even techies, they're businessmen. Sam Altman and Elon Musk didn't invent anything and don't have a high degree of technical aptitude. They got where they are by investing and hyping things other people make. The only household name "tech bros" that actually have some claim to have done something intelligent in tech are the Google founders. I guess maybe Zuckerberg since he was at least involved in the coding of Facebook, though it's hard to call Facebook innovation rather than, as Galloway points out, luck. But at least he wrote some code in the project that made him famous.
Forums and messengers existed before Facebook came along. The one thing Facebook did right, was make it easier to access.
Same thing with Google, search engines existed, google just made it easier to use.
I am not sure if it was crypto, or NFTs, but something happened to these tech companies, they stopped making things easier to use, and started trying to make every byte of data into a dollar.
Advertising is what happened, and it mostly started with Google. Pretty much the only reason tech companies are so obsessed with hoovering up every scrap of info they can about their customers is to feed it into a model that can be used for targeted advertising. Advertising is in a very literal sense what the modern Internet is built on, for, and financed by. You can pretty much divide the history of the internet into pre-Google when advertising was all about user impressions (the era of page view counters), and the post-Googe era when advertising was all about user data (the era when every website wants you to login using your google or facebook account to better correlate your behavior).