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There Are No Reasonable Words To Use - Business Insider - Millennials And GenZ's Trendy New Splurge: Groceries (hexbear.net)

submitted 7 months ago by [email protected] to c/[email protected]

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[–] [email protected] 34 points 7 months ago (1 children)

The success of the canned water brand Liquid Death also shows how young people are willing to spend on flashy food and beverages. The brand recently shot up to a valuation of $1.4 billion thanks to a recent round of funding, according to Forbes.

They almost got it, it’s right there! Indeed, the success of shitty canned water is due to injections of cash. It has nothing to do with spending on whatever the fuck a “flashy beverage” is. Deeply Unserious “journalist”

[–] [email protected] 9 points 7 months ago

Part of the reason why Liquid Death is so popular is because it's the only way you can drink water at a shit ton of bars and venues now. All live nation venues only carry it.
And at many bars if you just ask for "water" and don't think about appending "tap" to it you get one, and get charged for it.

Maybe it's a hot seller at the grocery store and I'm unaware but aside from parties where it's purchased because it looks like a beer can and reduces the teetotal and DD stigma, it's mostly bars and venues fueling their success afaik.