chapotraphouse

I think this is not true. NPC rhetoric originated with right-wingers; google "I support the current thing" for a distillation. Essentially their argument is that the left cares about a lot of things, and therefore it doesn't care about any of them, people are just conformists and not thinking for themselves, etc. Communists reject this: we have a coherent framework of looking at the world, our position on individual struggles (labor, racism, queer liberation, colonialism, whatever) is informed by that, and so we can have strong beliefs about many issues that are a reflection of our strong central beliefs. Apply the same logic to our enemies.

Conservatives who move, for instance, from hating gay people to hating trans people didn't have a chip swapped out in their heads. They want to maintain patriarchy and oppose any attempts to loosen the straightjacket. They may variously oppose "CRT", "DEI", "ESG"; "PC culture" or "wokeness"; all those oppositions are the same impulse to keep capitalism chugging away to benefit the guys at the top.

There are some funny exceptions in the form of post-hoc rationalization, like how the evangelical groups only began opposing abortion on religious grounds after they realized that legalizing it threatened to undermine patriarchy. But for the most part, any heavy consumer of right-wing social media, conservative activist, or politician has or is coalescing a fairly consistent worldview and we can't beat them if we incorrectly think they're morons.