Because the chocolate chip cookie recipe they put on the back of the chocolate chip bag is already the scientifically best possible recipe. It can no longer be improved. That's why cookie influencers have to resort to stupid shit like this. All the good ideas have already been figured out so the best they can do is play pretend with the stupid ideas.

Hypothesis: Want chewy cookies. Try cookie recipe, they come out crunchy. Bake for less time. Cookies chewy now!

Three things happen during baking that change the flavor of a cookie.

Maillard reaction, caramelization, and the melting of fats. There are more, but those are the three we're going to talk about.

The maillard reaction takes raw flour and turns it brown. It absorbs some of the sugar in the process, and creates a more complex, nutty flavor. Caramelization also browns some of the sugar, giving it a smoky, bitter flavor. They also give the cookie a firm or crispy texture.

You also melt any fats, like butter, that are in the dough. Melted butter separates and spreads throughout the cookie.

There's also often an egg that helps build structure for the baked dough, and sometimes baking soda for fluffiness.

This means uncooked dough is sweeter than a baked cookie. It has a soft, dense, and moist texture that disappears when fully baked. It's butter and sugar held together with flour and egg, and it's delicious.

First of all, that cookie looks absolutely baller. Secondly, damn you I'm going to get crumbl cookies now and fucking up my diet lol

Because they are yummy?

Same reason people love raw cookie dough. They just like the taste.

You have your preference, I have mine. An underdone cookie is gooey and melty but still brown around the edges, best of both worlds.

I love these cookies personally. Soft cookies are so much better than hard crunchy ones.

If you ordered a cookie and didn't get what you want, that sucks and is indeed frustrating.

However I don't know what that has to do with anyone else. If someone wants to eat an almost raw cookie, or a too soft cookie or whatever, I don't think that should bother you.

When you say trend, is it only on TikTok?

I hate crumble cookies as well. Weak unsatisfying texture, and way too sweet before they even add all that syrup shit. Also they're too big, I take like one bite and the sweetness is already unbearable.

Salmonella brings people together.

I suppose it's so you can take them home and cook them the way you like them.

When you say trends, is it among people not baking long enough? I love gooey cookies as well, but that looks raw.

Recently I used store made cookie dough (because “safe to eat raw”!) in a cast iron pan to make it more like a brownie, maybe like this. Surprise, it’s much thicker than a standard cookie so needs to be cooked longer than the directions say

This is a trend? Then why all of the sudden can't I find any cookies in my local grocery stores that aren't hard as tits? This has been my cookie preference for my whole life!!

Give it to me raw

It's a trend? How many homemade cookies from how many households do you eat?

Cookie dough is tasty, idk.