this post was submitted on 17 Dec 2023
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Of course you've never seen them inserting ads, they're not a visual medium!
(sorry sorry sorry)
I'm in UK, the land of gray skies and bad jokes
Interesting. I'm across the pond.
I wonder if it's only specific podcasts?
Almost everything I listen to is from NPR or APM or PRX. There are plenty of ads, but they're burned into the podcasts just like on every other platform.
Maybe Spotify is inserting ads into the podcasts that they paid high amounts for? They spent, what, a billion dollars on exclusivity deals?
Might be. I pretty much only listen to comedy podcasts.
I noticed listening to one from the start that there were no adverts at all, neither inserted or from the creators. By episode 9, Spotify was inserting them, by episode 12 they were doing their own sponsorships (which is fair enough).
I guess we know nothing about how it works, wouldn't surprise me if there's some sort of toggle switch that the creators can activate with a share in revenue of any ads Spotify injects