this post was submitted on 06 Nov 2024
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It really fucking sucks that platforms that used to be designed to allow 2-way communication between equals have flopped so hard trying to follow the exact model you just outlined. For all its faults, Facebook used to be a really great place to keep in contact with long distance friends and family. Now it won't even show you anything anyone in your friends list posts, and the options for interacting are completely neutered on their mobile site. It went from being a site I enjoyed, to a site I despise. And there aren't any alternatives. The era of a platform for friends and family is over.
The only reason Facebook was at all successful is that they made it easy to migrate over from MySpace.
Before Facebook people weren't locked into their social networks. In the early days of BBSes you were mostly on your local BBS, but you could sometimes communicate with another BBS if your BBS was part of FidoNet. When instant messengers like ICQ, AIM, MSN Messenger, etc. became popular, it was common to use a unified program that logged into all of them at once. But, already there was corporate consolidation. BBSes were often run by people out of their own homes, or at least by hobbyists. The early messengers were all commercial products.
Then there were the early social media websites: SixDegrees.com, Classmates.com, Friendster, (LinkedIn), MySpace, Orkut, and in 2004 Facebook. At first Facebook was closed to anybody who wasn't a US university student. You even had to have an email address from a US university to register. But, when they wanted to grow, they made it easy to migrate from other sites, especially MySpace. They released a tool that allowed you to basically stay in touch with your MySpace friends from Facebook, but not the other way around. That slowly drained people away from MySpace until it eventually collapsed. These days, thanks to section 1201 of the DMCA, if you tried to release a tool that allowed people to migrate away from Facebook, you'd be nuked from orbit.
Now, every social media site is a walled garden protected by a moat and an electric fence. Every one is owned by companies worth more than $1b. People can't leave because the FOMO is too strong, but they don't want to stay because the sites are pure shit. You see that especially with Twitter. It is absolute shit since Musk took over, but many people feel like they can't leave. And, when people do leave, do they go to Mastodon, which isn't owned by a corporation? Nope, they mostly go to Threads, owned by Meta, or Bluesky, owned by a lot of the same people behind Twitter.
Unless the governments of the world step in and either break up the tech giants, or require that they are interoperable, I don't know how we back out of this shitty situation.
I lived through those early days, and although they were glorious, those boards, and forums, and ICQ chats weren't filled with friends and family.
MySpace was the first place where everyone was. It was the first time in history where you could go find out what happened to all of your old friends and rekindle a relationship if you wanted to.
I remember going through basic training when the Drill Sergeants told us we'd make the best friends of our lives, that we'd never see again. And that held true for 10 years after I got out. Then suddenly MySpace became hugely popular and I found them all again! Because of Facebook I'm still friends with several of them today.
Facebook got really lucky with the timing of their public launch. They still kind of just sat around being empty until MySpace started massively changing the platform under new ownership from NewsCorp. I think that acquisition was the worst in history up until Twitter.
Anyways, in their infinite corporate wisdom, they wiped everyone's profiles. Like seriously, WTF? They deleted everyone's pictures, all of their blog posts, comments, and just about everything. Talk about not understanding what they bought. They did release a tool to get your pictures back, but why the heck would anyone trust the site after that. People were already checking out Facebook, so they all just jumped over there. Plus the clean design, with lots of white space (which is completely gone now), was very Web 2.0 and people liked it.
Anyways, like I originally said, and like you confirmed, that era is over. We both know the government is never going to split them up, and even an exact clone of a service today would fail. Social sites need people to succeed, and people don't have any interest in creating a new community when there's all of these ready-made communities that they already understand, regardless of how bad they have become.
The only reason TikTok succeeded is because it had backing from CCP and basically infinite money to market and attract new people. No start-up would ever have those types of funds these days. If somehow through a miracle a start-up did acquire enough funding to be a threat to meta or Xitter, then the billionaires at the heads would make an irresistible offer, buy it, and kill it. It's over. The free Internet is dead.
The American government isn't going to. But, I do hold out hope for the EU. The EU already doesn't like the US tech giants, and they're much more driven by lobbying by European-based businesses, almost none of them on good terms with the US tech giants.
We've already seen what effect the GDPR had on the web, and it affects Americans even if the law doesn't apply in the US. We've seen how Apple has had to design all its devices to use USB-C because of new EU rules. I think it's pretty reasonable to expect that the EU might require Mastodon-type rules for social networks, that you can leave to an instance that communicates with your old one, and that your followers and followees change when you move. Facebook would hate it, but Google (whose social network efforts all failed) wouldn't really be affected, so they might push for it just to spite Facebook. Some of the other big American tech companies might actually like it. Like, Netflix might like to be able to graft a social network onto their video watching platform so that people could watch and talk about videos together.
With the Biden administration going out and Trump going in, I think the FTC is going to go back to being a corporate cheerleader, but I still have some hope for the EU.