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Technology
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As a user, 'privacy preserving attribution' is unappealing for a few reasons.
It seems it would overwhelmingly benefit a type of website that I think is toxic for the internet as a whole - AI generated pages SEO'd to the gills that are designed exclusively as advertisement delivery instruments.
It's a tool that quantitatively aids in the refinement of clickbait, which I believe is an unethical abuse of human psychology.
Those issues notwithstanding, it's unrealistic to assume that PPA will make the kind of difference that Mozilla thinks it might. I believe it's naive to imagine that any advertiser would prefer PPA to the more invasive industry standard methods of tracking. It would be nice if that wasn't the case, but, I don't see how PPA would be preferable for advertisers, who want more data, not less.
As a user, having more of my online activity available and distributed doesn't help or benefit me in any way.