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Why SAG-AFTRA’s Streaming Revenue Sharing Proposal for Casts Was Flatly Rejected by AMPTP
(www.hollywoodreporter.com)
this post was submitted on 25 Jul 2023
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Yeah. "We spent some money on something we assessed and determined to be a sure thing" is what they call risk. Meanwhile, opportunity costs for actors are never considered a valid concern. The risk of taking a bad gig over one that turns into a long term job exists for every everyone in the industry, and they're not insured against lost income from taking the wrong job.
Meanwhile, studios never fail to consider the opportunity costs in finding projects. Are you profitable, but the studio thinks something else would be more profitable? Well, better hope there's a project that's actively losing money that they can cancel, or else you'll be on the chopping block.
The latter point needs concise shorthand, because it's about 90% of what's wrong with capitalism. I am a shameless milquetoast liberal. I have no intense objections to private ownership or profit motive. Not per se.
But there's no excusing anyone who sees a firehose of money and demands to know why it's not two firehoses of money.